In a bustling acoustics factory on the outskirts of Guangzhou,Philip Richardson, an American entrepreneur from California, fine-tunes a prototype speaker driver. The hum of machinery blends with the faint melody of a Chinese song playing in the background—a nod to the city he has called home for two decades. For Richardson, Guangzhouisn’t just a manufacturing base; it’s where he has built a life, a business, and a family.
From Canton Fair to factory floor
Richardson, owner of Trueanalog Strictly OEM, is a veteran of the Canton Fair, China’s largest trade exhibition. Since 1998, when he participated in the Canton Fair for the first time, he has established numerous local partnerships within a 90-minute drive of his factory. His firm specializes in high-end speaker components critical for audiophile-grade sound systems.
But his journey to Guangzhoubegan with more than just business. “The real reason I’m here? I met a girl,” he grins. That “girl,” now his wife, leased him factory space in the Panyu District of GuangzhouCity—a serendipitous start to a venture that today employs 30 workers, including six engineers.
“Guangdong is the capital of high-fidelity audio,” Richardson explains. The region’s dense network of suppliers—from precision cone manufacturers to voice coil specialists—allows him to oversee production hands-on. “I can drive to any supplier during pre-production, inspect materials, and solve problems immediately,” he says.
This proximity reduces costs and defects. His quality control team uses ride-hailing apps for inspections, ensuring standards are met. “There’s a sense of ownership here. Suppliers take responsibility,” he adds.
The cost equation: China vs. U.S.
When asked about manufacturing in America, Richardson doesn’t mince words. Opening a factory in California, his home state, would be financially impractical. He notes that Chinese line workers earn 16–20 RMB per hour compared to $16–20 in the U.S.—with greater attention to detail. Factor in localized supply chains, and the math tilts decisively eastward.
Richardson credits the agility of Chinese engineers as a game-changer. “They have supplier libraries at their fingertips. Need a prototype? Done in 72 hours,” he says. This rapid iteration fuels his expansion plans: a new R&D center, budgeted under $250,000, adjacent to his factory.
With the 137th Canton Fair approaching, Richardson anticipates reconnecting with global clients and scouting emerging tech. “This fair isn’t just about deals—it’s where trust is built,” he reflects. Over 20 years, those relationships have transformed a startup into a niche market leader.
The 137th Canton Fair is scheduled to open on April 15. As of April 8, nearly 170,000 overseas buyers have pre-registered. Richardson will be there, speaker prototypes in tow, chasing the next wave of acoustic innovation.
Reporters: Hu Nan, Tang Zitian
Video: Ou Nanying, Zhong Zhihui
Poster: Lai Meiya
Editors: James, Shen He